146 Swanston Street, MELBOURNE 3000
For Sale $535,000
James Young

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DC Strategy Business Brokers
330 Collins St,
Melbourne, VIC 3000

146 Swanston Street, MELBOURNE 3000

Food/Hospitality for sale

146 Swanston Street, MELBOURNE VIC 3000

For Sale $535,000

Business Details


Guy Foubert - born in 1938 in Sint-Niklaas was a passionate Belgian chocolatier making handmade chocolate truffles. The story of Chocolaterie Guylian began in the late 1950’s with the marriage of Guy Foubert and Liliane in 1958. Guy and Liliane joined their names into our company name: Chocolaterie Guy-Lian.
The young couple created for the first time chocolates in the shape of seashells. Guy developed the recipe of our signature hazelnut praliné filling; Lilliane added the artistic touch by designing the shining marbled look and the delicately sculptured shapes. A true love story of romance and chocolate.

Our Australian team then produced the cafe concept that you will find in Australia today and has refined this operation to be ready to franchise and grow around Australia but also the world.

Years of dedication to perfect not only the customer offer but also the managements systems to give you everything required to run a successful business.

This opportunity is now available for dedicated and passionate franchisees to join in and own their own Guylian Belgium Chocolate Cafe.

Marketing Support
The Guylian Belgian Chocolate Café franchise benefits from annual Guylian brand spends of over 4.5 Million Euro supporting the brand globally through advertising on TV, magazines/print media and outdoor posters.

This combined with the local area marketing activities and strategies gives you the support you need to succeed.

We help with your opening marketing campaign, ongoing support and branding. We work with you on all aspects of marketing and provide high levels of support.

Training Provided
We have developed a world-class training program, preparing you to run your own Guylian Belgian Chocolate Café franchise. From customer service training, product immersion programs, operations, administration and brand support. We ensure that you have the skill-set you need to be a successful franchisee.

We train you in all areas of the business and are there with you through-out your opening weeks to ensure the business is running smoothly.

We require people with management and hospitality experience who are willing to drive this business with passion.

Previous management or ownership of a hospitality business is important and previous franchise experience is also helpful.

Attitude and passion for our brand and the industry is our number one deciding factor when it comes to who we will consider to join the group.

Summary »

  • Business Category: Food/Hospitality
  • Business Sub Category: Cafe/Coffee Shop
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DC Strategy Business Brokers
330 Collins St,
Melbourne, VIC 3000

James Young
Mobile: 0404 078 782

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