For Sale $148,500
Steve Lentin

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Accord Business Brokers
Unit 3, 22 Fallon Street,
Caulfield, VIC 3162

Services for sale


For Sale $148,500


Business Details


Business Description Summary:

The business was started by the current owner in November 2003, operating from his home in south east Melbourne and operated as a home based business until February 2005, at which stage the home was converted to offices and the business operated from the top floor. In November 2010 the business moved to its current location, from where it now operates. The decision to move was prompted by the requirement for more space and a more sophisticated and high profile physical presence to enhance the reputation of the business and attract sales. The set up costs of the move were approximately $100,000.

The business is run by a team of experts in family portrait photography and dog photography. It is Melbourne’s premier boutique portrait photography studio. It creates stunning pieces of artwork to suit the style of any home – traditional framing, edge to edge gallery–wrapped canvases and modern, metallic, acrylic prints, as well as many off the wall options such as portfolio boxes and stunning ice blocks.


The owner’s role is very limited and he deals mainly with finance and overall policy. He does not have a day-to-day role in the business, and a new owner could reduce costs significantly by replacing work done by staff.

The business operates:

• Tuesday to Saturday 9.00 a.m. to 5.30 p.m.

Market / Customer:

The major target market of the business is 25 – 50 year old females. Clients do not come from any specific geographic area, and the premises have been deliberately sited on a high traffic road, with great visibility. Families with children and pets form a large portion of the clientele, with many business people passing the premises to and from work, resulting in a clientele from an eclectic range of suburbs throughout Melbourne.

There is a database of 2,500 customers, which is maintained by CMS Software (Shoot Q). This database can be accessed remotely via the web and via Smartphone, and it contains all information about the customer, including family, pets, contact details, client notes and appointments, etc. It is one of the best CMS software programs available and has been modified specifically for the studio.

Products / Services:

The company provides “artwork for your walls”.

Calls are received from potential clients as a result of advertising campaigns and the staff are trained to qualify callers regarding their family situation and the reason for the call. Staff spend a lot of time interviewing and qualifying customers to ensure that they receive an end product that suits their home, their requirements and their personality and discuss cost and payment options.

All images are stored and included in the sale of the business.


The premises are leased and the initial five year period expires in November 2015. There are two x two year options for renewal.

The premises are 156 square meters in extent consisting of a ground floor reception/lounge area, one photographic studio, a kitchen, bathrooms, purchasing room and a production room. There are two client car park spaces.

Rental is approximately $100,000 p.a. including outgoings, with a 3% increase annually and a review to market at the exercise of any options.

Management / Staff:

There are two employees.

1. Studio Manager/Sales 4 days a week 3 years service
2. Studio Photographer 5 days a week 6 months service

There is a sub-contractor who is only used for location shoots and paid accordingly. He uses his own vehicle and equipment.

The owner is selling the business as he wishes to specialise in landscape photography and workshops.


Studio equipment included in the asking price is value at $26, 300 and a full list is included in the business report.

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To receive ADDITIONAL INFORMATION on this business, please contact Steve Lentin:

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Summary »

  • Business Category: Services
  • Business Sub Category: Print/Photo
  • Turnover: 450000
  • Terms: WIWO
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Accord Business Brokers
Unit 3, 22 Fallon Street,
Caulfield, VIC 3162

Phone: 03 9569 2883
Fax: 03 8677 0868

Steve Lentin
Phone: 03 9569 2883
Mobile: 0419 910 099

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